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Kapwing brings a wide array of video editing tools under one roof and provides a shared workspace for collaboration among video creation teams.
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Last Updated On December 27, 2023
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Kapwing is an AI platform containing a collection of tools and features for video creation and editing. In the creatorsโ€™ words, it’s like Google Docsโ€”but for video. That’s also a way of touting Kapwingโ€™s collaborative capacity. Teams of video content creators can edit and review projects simultaneously in a shared video creation workspace.

Kapwing provides hundreds of templates, video editing tools, image editing tools, file converters, etc., for tinkering with every aspect of your video, from the first draft to the final result. If you are a social media content creator and would love a tool to help create videos optimized for your favorite social media platforms, Kapwing is worth considering.

๐Ÿ’ก Notable Features

What sets Kapwing apart?

๐Ÿ“ฝ Video Tools

Kapwing’s numerous video tools are grouped into about six categories: video editing, subtitles and captions, video effects, optimize video, audio editing, and social media. With these tools, there is hardly any limitation to what your videos can look like. The combined power of these tools allows you to create studio-grade explainer videos, social media ads, video ads, promo ads, etc.

๐Ÿค– AI tools

Kapwingโ€™s video tools allow you to add anything to your video and trim the video itself as you see fit. But without its AI tools, you will have to do all of the editing manually. However, with AI tools like smart cut, text-based video editing, and so on, much of the process has been streamlined into a few clicks. For instance, text-based editing lets you trim your video by deleting text from the transcript.

๐Ÿงฑ Templates

With hundreds of templates for social media videos, promo videos, explainer videos, and so on, you have many options if you don’t want to create your videos from scratch. There are video templates, meme templates, collage templates, Instagram templates, and EDU templates. All these categories have scores of fully customizable templates under them.


One of Kapwing’s most useful features, plugins allow for additional functionalities not native to Kapwing. Developers and other users can use these plugins. Developers can build plugins for the Kapwing editor and potentially tap into the platformโ€™s user base. Other users can benefit from the millions of extra stock assets, video clips, gifs, and documents made possible by plugins like Unsplash, Pexels, Giphy, and Google Drive.

โ„น๏ธ Resources

ย As Kapwing is mainly suitable for social media video content creators, it helps a lot that the platform has resources in the form of informational articles about social media and how to create beautiful media that performs well on any social media platform. You can access these resources by clicking the corresponding link in Kapwing’s More tab. There, you will find helpful guides for TikTok, YouTube, Instagram, content marketing, and more.

โญ User Reviews

What do people think about Kapwing?

๐Ÿ“„ Details Table

Kapwing info, in a nutshell
ReleaseApr 23, 2018
FounderEnric Lu, Julia Enthoven
Headquarters LocationSan Francisco, California, United States.
Popularity885,000+ monthly visitors
Employees11-50 employees
Main FeatureCollaborative video editing
Available languagesEnglish, French, Portuguese, Japanese, and Arabic
AI templates1000+
Best ForStudents, business owners, content creators, teams etc.
Pricing$16 monthly for pro plan, $50 monthly for business plan, custom billing for enterprise plan.
Support help center, resources, social media handles, online contact form
API For DevelopersYes

โ“ Frequently Asked Questions

Kapwing related questions, answered

๐ŸŽ Free Trial & Coupon

Why pay Kapwing full price, if you can get some for free?
Free Trial Information
Forever Free Planโœ…
Free Trialโœ…
Oh no! That's a bummer :(
At this moment, Kapwing is not offering any promotion or discount code. However, we may help you out. Subscribe to the form below and, if they will release a promo code, you will be the first one to know. ๐Ÿ˜‰

๐Ÿ—‚๏ธ Alternatives

Sure, Kapwing is great. But what about the rest?

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